Build iconic brands the world loves.
A diversified, scaled multi-brand operator of iconic, category-leading brands. Permanent capital, unlimited horizon — building for decades, not quarters.
As of May 2026 · 388 open units.
403 at year-end run-rate.
A company that finds iconic brands, and helps them grow.
Brands people already love. The ones with another level in them.
Permanent capital. No exit clock. We compound, we don't flip.
The playbook, again and again. New brands. New categories.
Eight brands. One operator.
Today · Food & beverage. Tomorrow · Iconic brands, wherever they live.
How we behave, and how we run every store.
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Operational excellence is the engine. It turns good businesses into great ones. We treat the operating machine as our most important product.
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Reputation is everything. We treat every person in the system — employees, brands, partners, lenders, investors — the way we'd want to be treated. Trust compounds.
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Permanent capital, unlimited horizon. We build for the next decade, not the next quarter. We stay financially strong, so we can move anytime — always.
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We settle for nothing less than the best: the highest quality, made perfectly, every guest, every visit.
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Our people, our space, and every detail in between — the look, the feel, even the smell — so every guest leaves feeling good and comes back for it.
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Value is what happens when amazing quality and great service meet a price you can't beat.
21 states + DC.
GSB operates 388 open units across 21 states and the District of Columbia. Tap a green dot for the state file — unit count, brand & co-brand mix, top metros.
From a single shoot to a platform.
The team.
Leads GSB across 400+ units and 8 brands. 25+ years in QSR. Former CEO of ACG Texas (one of the largest IHOP franchisees in the U.S.). 18 years in the Pizza Hut system. Joined 2024.
Oversees day-to-day operations across all GSB brands and regions. 30+ years in restaurant operations. Former COO of American West (300+ Pizza Huts, 6,000+ employees, $285M revenue). Joined 2025.
Leads finance, accounting, and reporting across the GSB platform. Four years on Burger King's corporate finance team. Built FDC's support center from the ground up. Joined 2023.
Founded Green Shoot Brands in 2019. 6 years leading overall strategy and direction. 10+ years of institutional investing at Fidelity Investments. Joined 2019.
Leads new platform acquisitions and capital allocation at GSB. 15+ years in institutional investing at Fidelity, Artisan Partners, and MSD Capital. Joined 2025.
Leads real estate strategy and new development across all GSB brands. 20+ years in retail real estate. 13 years at GoTo Foods running site selection for Auntie Anne's, Cinnabon, and other national concepts. Joined 2023.
In the press.
Industry coverage of GSB (then Fresh Dining Concepts) and the operators behind it. Most recent first.
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PopUp Bagels arrives in Westhampton Beach
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Fresh Dining Concepts expands on Long Island with PopUp Bagels and Nothing Bundt Cakes
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Franchise Times Restaurant 200
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New CEO Sees More Growth Ahead for Large Auntie Anne's Franchisee
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Franchise Times Restaurant 200
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Buyers Overcome Unique Challenges to Add Jack in the Box, Jamba in the Pacific
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Auntie Anne's Parent Pushes Co-branding to Drive Unit Growth
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Franchise Times Restaurant 200
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Focus Brands' Largest Franchisee Acquires 27 Jamba Locations
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Franchise Times Restaurant 200
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Focus Brands' Largest Operator Nabs $44M Investment
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Meet the 30-Something Investors Storming the Franchise Field
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One of the Largest Focus Brands Franchisees Expands to 146 Locations
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Fresh Dining Concepts Acquires 73 Auntie Anne's Locations
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Franchisee Fresh Dining Concepts Acquires 73 Auntie Anne's Locations
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Co-branded Units Part of Growth Push for Cinnabon, Auntie Anne's Franchisee
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Auntie Anne's and Cinnabon Sign 10-Unit Co-brand Development Agreement to Expand in New York City
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How to Succeed as a Multi-Unit Franchisee: Luis San Miguel, Auntie Anne's, Cinnabon and Carvel
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Counting His Own Beans: Halfway to 100 With 3 Brands
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Boathouse Capital Completes Investment in Fresh Dining Concepts
Talk to us.
Real people. Real replies. We read everything that comes in.
Coral Gables, FL 33134
Where the platform lives.